Be Fearless. Get On Camera.
I’ve been a journalist for more than 15 years, with most of that time in television. I’ll never forget my first day on camera, when I had to look at the lens and connect with an audience I couldn’t see. It was an daunting process – and I didn’t even have to watch the final result! These days, video has become a staple outside of the newsroom. With the popularity of YouTube and the rise of live streaming on Facebook, video is now a critical component of your marketing strategy. In fact, 57% of consumers say video makes them more confident about making a purchase.
I founded KWSM in 2010 to help business owners tell their story more effectively online. We’ve always felt video was a vital tool in making a connection with your audience, but now it’s more important than ever. Every major social media channel is prioritizing video content, websites with video engage visitors longer, and producing videos is a great way to improve your SEO.
But, just because you understand how valuable it is, doesn’t make being on camera any less intimidating. Especially when that film is going to be live on your website or social media for the foreseeable future.
I’ve assembled a team of journalists – professional storytellers – who can help make the process easier. We’ll coach you on scripting, presentation skills, and even how to stand, to ensure you look your best on camera. Then, through the editing process, we’ll produce quality video that will have your co-workers and customers convinced you’re a natural.
Creating video doesn’t have to be uncomfortable; you just need the right team behind the camera.