If you’re reading this, you’re likely looking to launch a video ad for your business soon. Creating a graphic is nerve-wracking enough, so it’s easy to understand why many smaller marketing teams stay away from producing full-fledged video campaigns. We’re … Read More
If you’re a medium-sized business looking to grow into the next chapter, you’ve likely been doing a lot of research on advertising lately. With so many options out there, it’s hard to decide where to spend your marketing dollars. Whether … Read More
As newsfeeds fill with a continually growing volume of content, attention spans for your audiences are getting shorter. A post that may have garnered a lot of attention five years ago may have trouble gaining traction in today’s environment. While … Read More
Whether you’re a startup or an established company, most owners can agree on one thing: The Internet is good for business. With that said – We’re not here to ask if you have a website. Instead, we’d like to … Read More
We’ve all been there. It’s time to put together your social media posts for the day, or update the website with fresh content… But you can’t find compelling assets. It’s an issue that many business owners deal with regularly – … Read More
Here’s the scenario: Your business has built an effective full-funnel advertising campaign on Facebook. For the first couple of weeks, you saw record traffic coming through. Yet… Starting in the third week, your relevance scores are inexplicably going down. Engagement … Read More
If you’re a business owner who executes Facebook advertising, you’ve likely heard the term “funnel” get thrown around. It stems from the idea that purchases aren’t a simple yes/no action, but rather, the result of a consumer journey, on which … Read More
When it comes to measuring a video ad’s success, it’s important to look at different metrics based on the goal of your campaign – and we’re talking beyond view count. Views may be the proverbial public scorecard, but they’re not … Read More
Evergreen content is timeless. It’s the type of content that is relevant now and will continue to be relevant long after it is published. It can show up in a variety of formats, such as instructional videos, product reviews, case … Read More
What a time for creators! After certain channels were affected by sudden penalties and demonetization, the pressure was on for YouTube to look into unique solutions to keep creators engaged with the platform. In a keynote address delivered at VidCon, … Read More