Rethinking The Mix: Agile Marketing
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As a digital marketing agency, it’s our job to stay on top of the latest trends in order to better provide value for our clients. In a space like ours, change is happening every day. We recall the days where … Read More

What Is A UTM Parameter?
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If you’re new to the marketing game, you’ve likely come across the term “UTM.” Short for “Urchin Tracking Module,” a company by the name of Urchin developed it as a way to create unique links to a website, that could … Read More

Three Keys To An Effective Call To Action
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Businesses want their ads and social media content to stand out but often have trouble with the first step: Getting someone to click. There’s very little point to spending hours on your content if nobody is looking at it, right? … Read More

How To Build A Cross-Channel Social Media Campaign
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One thing we always mention to our clients during the strategy process is the idea that multiple social channels are better than one. Any strong marketing mix utilizes a variety of channels to meet campaign objectives. So now that you’ve … Read More

How To Build A Landing Page That Converts
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As much as we love the back end analytics of advertising campaigns – the CPCs and CPMs of the world – it all boils down to one thing: revenue. Is your campaign generating the impact that your business wants it … Read More

LinkedIn Leads: A Roadmap
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A lot of marketers know the ins and outs of Facebook, but have a tougher time using LinkedIn to its full potential. From higher cost per click metrics, to a lack of impression volume compared to other platforms, many business … Read More

Attribution: Understanding the Customer Journey
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When we talk about social media campaigns, a lot of different performance indicators are thrown out there. With CPCs, CPMs, CTRs, and more, it’s no wonder that many small business owners get dizzy trying to figure out which metrics to … Read More

Social Media Automation: Best Practices
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Every business owner with a social media presence knows that it takes a lot of work to build an online brand. From creating the digital strategy, to actually building your posts and engaging followers in conversation, the responsibilities can quickly … Read More

Facebook Ads: Change The Game With Custom Audiences
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As a marketer, advertising on Facebook is what you make of it. The effort that you put in directly correlates to the success that comes out. If you’ve read our going full-funnel blog, you already know the importance of a … Read More

Essential Traits Of An Effective Video Ad
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If you’re reading this, you’re likely looking to launch a video ad for your business soon. Creating a graphic is nerve-wracking enough, so it’s easy to understand why many smaller marketing teams stay away from producing full-fledged video campaigns. We’re … Read More

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