Essential Traits Of An Effective Video Ad
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If you’re reading this, you’re likely looking to launch a video ad for your business soon. Creating a graphic is nerve-wracking enough, so it’s easy to understand why many smaller marketing teams stay away from producing full-fledged video campaigns. We’re … Read More

The Importance Of Professional Production
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We’ve all been there. It’s time to put together your social media posts for the day, or update the website with fresh content… But you can’t find compelling assets. It’s an issue that many business owners deal with regularly – … Read More

5 Metrics to Measure Your Video Ad
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When it comes to measuring a video ad’s success, it’s important to look at different metrics based on the goal of your campaign – and we’re talking beyond view count. Views may be the proverbial public scorecard, but they’re not … Read More

Our Favorite Evergreen Video Trends
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Evergreen content is timeless. It’s the type of content that is relevant now and will continue to be relevant long after it is published. It can show up in a variety of formats, such as instructional videos, product reviews, case … Read More

Say Hello to IGTV
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Just when we thought we had all the social media platforms possibly available, Instagram launches IGTV. This new video platform disrupts the traditional TV experience with its modern, mobile-first interface, where all videos are created and played in vertical form. … Read More

Produce a Professional Video with your Smartphone
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Congratulations! Your business is up and running and you’re ready to get your feet wet in video marketing. Not ready to splurge on a high-end camera quite yet? No worries! Starting out, the best type of camera for your first … Read More

Marketing with Instagram Stories
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Despite being a late arrival and adoptor of the Stories format, it’s no secret that Instagram Stories is outperforming Snapchat on all levels. In November 2017, Instagram’s “new” feature already had nearly twice as many daily users as Snapchat. The … Read More

13 Reasons Why You Need Video
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Did you catch the season premiere of 13 Reasons Why recently? Don’t worry — we won’t post any spoilers. But in lieu of the premiere, we’re putting a bit of a twist to this blog. Drumroll please… 13 Reasons why … Read More