What Is A UTM Parameter?
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If you’re new to the marketing game, you’ve likely come across the term “UTM.” Short for “Urchin Tracking Module,” a company by the name of Urchin developed it as a way to create unique links to a website, that could … Read More

Three Reasons Your SEO Isn’t Working
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The term “Search Engine Optimization” gets thrown around everywhere these days. Whether it’s by a small business trying to make it on Google’s front page, or a multinational company, wanting its products to be within an audience’s consideration set, marketers … Read More

How To Build A Landing Page That Converts
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As much as we love the back end analytics of advertising campaigns – the CPCs and CPMs of the world – it all boils down to one thing: revenue. Is your campaign generating the impact that your business wants it … Read More

Essential Traits Of An Effective Video Ad
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If you’re reading this, you’re likely looking to launch a video ad for your business soon. Creating a graphic is nerve-wracking enough, so it’s easy to understand why many smaller marketing teams stay away from producing full-fledged video campaigns. We’re … Read More

The Value Of Custom Content Creation
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As newsfeeds fill with a continually growing volume of content, attention spans for your audiences are getting shorter. A post that may have garnered a lot of attention five years ago may have trouble gaining traction in today’s environment. While … Read More

Three Reasons Why You Need A Website Audit
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Whether you’re a startup or an established company, most owners can agree on one thing: The Internet is good for business.   With that said – We’re not here to ask if you have a website. Instead, we’d like to … Read More