Rethinking The Mix: Agile Marketing
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As a digital marketing agency, it’s our job to stay on top of the latest trends in order to better provide value for our clients. In a space like ours, change is happening every day. We recall the days where … Read More

What Is A UTM Parameter?
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If you’re new to the marketing game, you’ve likely come across the term “UTM.” Short for “Urchin Tracking Module,” a company by the name of Urchin developed it as a way to create unique links to a website, that could … Read More

Attribution: Understanding the Customer Journey
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When we talk about social media campaigns, a lot of different performance indicators are thrown out there. With CPCs, CPMs, CTRs, and more, it’s no wonder that many small business owners get dizzy trying to figure out which metrics to … Read More