Facebook Ads: Change The Game With Custom Audiences
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As a marketer, advertising on Facebook is what you make of it. The effort that you put in directly correlates to the success that comes out. If you’ve read our going full-funnel blog, you already know the importance of a … Read More

Getting Over Ad Fatigue
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Here’s the scenario: Your business has built an effective full-funnel advertising campaign on Facebook. For the first couple of weeks, you saw record traffic coming through. Yet… Starting in the third week, your relevance scores are inexplicably going down. Engagement … Read More

Facebook Ads: How to go full funnel
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If you’re a business owner who executes Facebook advertising, you’ve likely heard the term “funnel” get thrown around. It stems from the idea that purchases aren’t a simple yes/no action, but rather, the result of a consumer journey, on which … Read More

5 Metrics to Measure Your Video Ad
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When it comes to measuring a video ad’s success, it’s important to look at different metrics based on the goal of your campaign – and we’re talking beyond view count. Views may be the proverbial public scorecard, but they’re not … Read More

How YouTube is Helping Creators Make (A LOT) More Money
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What a time for creators! After certain channels were affected by sudden penalties and demonetization, the pressure was on for YouTube to look into unique solutions to keep creators engaged with the platform. In a keynote address delivered at VidCon, … Read More

Unique Ways to Utilize Video
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If you haven’t utilized video as a marketing tool, you are falling behind. 87% of online marketers are using video content, and the numbers continue to increase in popularity each year. Knowing this, the pressure is on to come up … Read More

Produce a Professional Video with your Smartphone
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Congratulations! Your business is up and running and you’re ready to get your feet wet in video marketing. Not ready to splurge on a high-end camera quite yet? No worries! Starting out, the best type of camera for your first … Read More

3 Steps Closer to a Viral Facebook Video
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With Facebook averaging 8 billion video views per day, there’s no questioning why Facebook ads are an absolute must for marketers today. Video is easy to consume, gets straight to the point, and is easily shareable! Now before you up … Read More

Leveraging Influencers in Your Video Marketing Campaign
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Leveraging Influencers in Your Video Marketing Campaign   Unless you’ve been living under a rock for the past year, you’ve probably noticed more and more brands leverage influencers in their video marketing strategies. Don’t expect this trend to stop any … Read More

Marketing with Instagram Stories
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Despite being a late arrival and adoptor of the Stories format, it’s no secret that Instagram Stories is outperforming Snapchat on all levels. In November 2017, Instagram’s “new” feature already had nearly twice as many daily users as Snapchat. The … Read More

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