Rethinking The Mix: Agile Marketing
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As a digital marketing agency, it’s our job to stay on top of the latest trends in order to better provide value for our clients. In a space like ours, change is happening every day. We recall the days where … Read More

Three Keys To An Effective Call To Action
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Businesses want their ads and social media content to stand out but often have trouble with the first step: Getting someone to click. There’s very little point to spending hours on your content if nobody is looking at it, right? … Read More

Attribution: Understanding the Customer Journey
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When we talk about social media campaigns, a lot of different performance indicators are thrown out there. With CPCs, CPMs, CTRs, and more, it’s no wonder that many small business owners get dizzy trying to figure out which metrics to … Read More

Social Media Automation: Best Practices
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Every business owner with a social media presence knows that it takes a lot of work to build an online brand. From creating the digital strategy, to actually building your posts and engaging followers in conversation, the responsibilities can quickly … Read More

Facebook Ads: Change The Game With Custom Audiences
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As a marketer, advertising on Facebook is what you make of it. The effort that you put in directly correlates to the success that comes out. If you’ve read our going full-funnel blog, you already know the importance of a … Read More

Launch Your Next Advertising Campaign With Programmatic
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If you’re a medium-sized business looking to grow into the next chapter, you’ve likely been doing a lot of research on advertising lately. With so many options out there, it’s hard to decide where to spend your marketing dollars. Whether … Read More

Getting Over Ad Fatigue
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Here’s the scenario: Your business has built an effective full-funnel advertising campaign on Facebook. For the first couple of weeks, you saw record traffic coming through. Yet… Starting in the third week, your relevance scores are inexplicably going down. Engagement … Read More

Facebook Ads: How to go full funnel
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If you’re a business owner who executes Facebook advertising, you’ve likely heard the term “funnel” get thrown around. It stems from the idea that purchases aren’t a simple yes/no action, but rather, the result of a consumer journey, on which … Read More

Our Favorite Evergreen Video Trends
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Evergreen content is timeless. It’s the type of content that is relevant now and will continue to be relevant long after it is published. It can show up in a variety of formats, such as instructional videos, product reviews, case … Read More