What Is A UTM Parameter?
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If you’re new to the marketing game, you’ve likely come across the term “UTM.” Short for “Urchin Tracking Module,” a company by the name of Urchin developed it as a way to create unique links to a website, that could … Read More

Three Keys To An Effective Call To Action
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Businesses want their ads and social media content to stand out but often have trouble with the first step: Getting someone to click. There’s very little point to spending hours on your content if nobody is looking at it, right? … Read More

LinkedIn Leads: A Roadmap
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A lot of marketers know the ins and outs of Facebook, but have a tougher time using LinkedIn to its full potential. From higher cost per click metrics, to a lack of impression volume compared to other platforms, many business … Read More

Launch Your Next Advertising Campaign With Programmatic
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If you’re a medium-sized business looking to grow into the next chapter, you’ve likely been doing a lot of research on advertising lately. With so many options out there, it’s hard to decide where to spend your marketing dollars. Whether … Read More