Rethinking The Mix: Agile Marketing
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As a digital marketing agency, it’s our job to stay on top of the latest trends in order to better provide value for our clients. In a space like ours, change is happening every day. We recall the days where … Read More

What Is A UTM Parameter?
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If you’re new to the marketing game, you’ve likely come across the term “UTM.” Short for “Urchin Tracking Module,” a company by the name of Urchin developed it as a way to create unique links to a website, that could … Read More

Three Keys To An Effective Call To Action
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Businesses want their ads and social media content to stand out but often have trouble with the first step: Getting someone to click. There’s very little point to spending hours on your content if nobody is looking at it, right? … Read More

How To Build A Cross-Channel Social Media Campaign
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One thing we always mention to our clients during the strategy process is the idea that multiple social channels are better than one. Any strong marketing mix utilizes a variety of channels to meet campaign objectives. So now that you’ve … Read More

How To Build A Landing Page That Converts
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As much as we love the back end analytics of advertising campaigns – the CPCs and CPMs of the world – it all boils down to one thing: revenue. Is your campaign generating the impact that your business wants it … Read More

LinkedIn Leads: A Roadmap
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A lot of marketers know the ins and outs of Facebook, but have a tougher time using LinkedIn to its full potential. From higher cost per click metrics, to a lack of impression volume compared to other platforms, many business … Read More

Social Media Automation: Best Practices
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Every business owner with a social media presence knows that it takes a lot of work to build an online brand. From creating the digital strategy, to actually building your posts and engaging followers in conversation, the responsibilities can quickly … Read More

Facebook Ads: Change The Game With Custom Audiences
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As a marketer, advertising on Facebook is what you make of it. The effort that you put in directly correlates to the success that comes out. If you’ve read our going full-funnel blog, you already know the importance of a … Read More

Essential Traits Of An Effective Video Ad
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If you’re reading this, you’re likely looking to launch a video ad for your business soon. Creating a graphic is nerve-wracking enough, so it’s easy to understand why many smaller marketing teams stay away from producing full-fledged video campaigns. We’re … Read More

The Value Of Custom Content Creation
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As newsfeeds fill with a continually growing volume of content, attention spans for your audiences are getting shorter. A post that may have garnered a lot of attention five years ago may have trouble gaining traction in today’s environment. While … Read More

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