Rethinking The Mix: Agile Marketing
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As a digital marketing agency, it’s our job to stay on top of the latest trends in order to better provide value for our clients. In a space like ours, change is happening every day. We recall the days where … Read More

How To Build A Cross-Channel Social Media Campaign
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One thing we always mention to our clients during the strategy process is the idea that multiple social channels are better than one. Any strong marketing mix utilizes a variety of channels to meet campaign objectives. So now that you’ve … Read More

Essential Traits Of An Effective Video Ad
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If you’re reading this, you’re likely looking to launch a video ad for your business soon. Creating a graphic is nerve-wracking enough, so it’s easy to understand why many smaller marketing teams stay away from producing full-fledged video campaigns. We’re … Read More

The Value Of Custom Content Creation
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As newsfeeds fill with a continually growing volume of content, attention spans for your audiences are getting shorter. A post that may have garnered a lot of attention five years ago may have trouble gaining traction in today’s environment. While … Read More

The Importance Of Professional Production
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We’ve all been there. It’s time to put together your social media posts for the day, or update the website with fresh content… But you can’t find compelling assets. It’s an issue that many business owners deal with regularly – … Read More

Our Favorite Evergreen Video Trends
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Evergreen content is timeless. It’s the type of content that is relevant now and will continue to be relevant long after it is published. It can show up in a variety of formats, such as instructional videos, product reviews, case … Read More

How YouTube is Helping Creators Make (A LOT) More Money
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What a time for creators! After certain channels were affected by sudden penalties and demonetization, the pressure was on for YouTube to look into unique solutions to keep creators engaged with the platform. In a keynote address delivered at VidCon, … Read More

Unique Ways to Utilize Video
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If you haven’t utilized video as a marketing tool, you are falling behind. 87% of online marketers are using video content, and the numbers continue to increase in popularity each year. Knowing this, the pressure is on to come up … Read More