Three Keys To An Effective Call To Action
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Businesses want their ads and social media content to stand out but often have trouble with the first step: Getting someone to click. There’s very little point to spending hours on your content if nobody is looking at it, right? … Read More

5 Metrics to Measure Your Video Ad
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When it comes to measuring a video ad’s success, it’s important to look at different metrics based on the goal of your campaign – and we’re talking beyond view count. Views may be the proverbial public scorecard, but they’re not … Read More

Our Favorite Evergreen Video Trends
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Evergreen content is timeless. It’s the type of content that is relevant now and will continue to be relevant long after it is published. It can show up in a variety of formats, such as instructional videos, product reviews, case … Read More

How YouTube is Helping Creators Make (A LOT) More Money
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What a time for creators! After certain channels were affected by sudden penalties and demonetization, the pressure was on for YouTube to look into unique solutions to keep creators engaged with the platform. In a keynote address delivered at VidCon, … Read More

Boost Your Brand With Instagram Stories
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Building a social media presence for your brand is a no-brainer these days. As of 2017, the average person spends two hours a day on social media. Additionally, it’s a free marketing platform, so why not? Though even with the … Read More

Say Hello to IGTV
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Just when we thought we had all the social media platforms possibly available, Instagram launches IGTV. This new video platform disrupts the traditional TV experience with its modern, mobile-first interface, where all videos are created and played in vertical form. … Read More

Produce a Professional Video with your Smartphone
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Congratulations! Your business is up and running and you’re ready to get your feet wet in video marketing. Not ready to splurge on a high-end camera quite yet? No worries! Starting out, the best type of camera for your first … Read More

3 Steps Closer to a Viral Facebook Video
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With Facebook averaging 8 billion video views per day, there’s no questioning why Facebook ads are an absolute must for marketers today. Video is easy to consume, gets straight to the point, and is easily shareable! Now before you up … Read More

Leveraging Influencers in Your Video Marketing Campaign
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Leveraging Influencers in Your Video Marketing Campaign   Unless you’ve been living under a rock for the past year, you’ve probably noticed more and more brands leverage influencers in their video marketing strategies. Don’t expect this trend to stop any … Read More

Marketing with Instagram Stories
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Despite being a late arrival and adoptor of the Stories format, it’s no secret that Instagram Stories is outperforming Snapchat on all levels. In November 2017, Instagram’s “new” feature already had nearly twice as many daily users as Snapchat. The … Read More

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