Native video on LinkedIn can be used as a tool to showcase your brand’s voice and personality, establish your credibility as an expert, grow your connections, and boost your engagement. The term “native video” refers to the footage you recorded yourself or on behalf of your business and then uploaded to the platform. (It’s not to be confused with a Youtube/Vimeo link or any other outside source.) Here’s how you can craft your next LinkedIn native video for success:
Keep It Short & Simple
Depending on the social media platform, “less is more” when it comes to video. In the land of LinkedIn, the minimum video length is 3 seconds while the maximum length is 10 minutes. Given the short attention span of most users, we wouldn’t recommend posting videos over 3-5 minutes. Including an outline in your planning can help keep your video recording on track and concise!
Aim For Quality
While platforms like Facebook, Youtube, Instagram, and Snapchat welcome the rough-cut, unedited type of videos, LinkedIn is a professional platform. This doesn’t mean you should act like a robotic talking head and censor your brand’s personality. Just remember that LinkedIn’s professional audience is more likely to engage with well-produced and well-edited video content.
Craft An Engaging Description
Just like the creative, copy is very important! Don’t forget to add descriptive text to support your video. Be careful here, as you don’t want to write too much — 150 characters or less is recommended. Use this space to tease your audience about the video and provide a call-to-action that drives traffic back to your website. LinkedIn found that posts with a link often have a 45% higher engagement rate than posts without one.
Build Your Business’s Credibility
In the long run, video content on your LinkedIn profile furthers your business’s credibility and expertise in your industry. Adding content like customer testimonials, product demos, and media interviews are useful in solidifying your authority as an expert. Here are a few LinkedIn video ideas to get you started:
- New products or services
- Company news and updates
- Behind-the-scenes footage of your company
- Team highlights
- Industry updates and news
- Community outreach
- Case studies/reports
59% of executives said they would choose to consume content via video over written format on LinkedIn.
KWSM has an in-house video team that will help give your brand a human face, and generate the results you’ve been looking for.
CONTACT US to learn more about one of our upcoming Video Studio Days in our Orange County.